From Skeptics to Superfans

The mission

Help millenials see "buy now, pay later" as a smart way to pay.

The move

We identified skepticism as the core barrier. And leaned into it HARD with a 360° campaign built around a single question: “What’s the catch?”

The win

Klarna skyrocketed to the top 100 in app-store downloads, racking up tens of millions of views along the way.