Some content drives growth. Some just fills the feed. What’s the difference?
You see the final post, a paid push, and a creator collab, but not the decisions behind it. The testing, iteration, and moments where something small turns into something worth scaling.
Behind every high-performing campaign is a mix of strategy, creators, and paid working together. When they’re not, that’s usually where things fall short.
On our latest panel, we uncovered how all of these teams work together to create impact across social.
Featuring our very own leaders who bring some of our best work to life:
Joseph Harris III (Associate Director, Paid Media)
Carissa Killion (Gatti) (Associate Director, Paid Media)
Vanessa Wong (Sr. Influencer Marketing Manager)
Here's what we dove into:
-What brands get wrong about UGC and creator content
-What signals tell us something is worth scaling
-How we make content that feels native and actually thrives under paid
-Why connecting creators, content, and paid changes performance
Most brands are closer than they think. They’re just not connecting the right pieces yet. We’ll show you what that looks like in practice.
If you’re searching for a candid look at how we make magic happen for the brands we work with, this is a must-watch!