Movement Strategy

Below Deck Down Under (Season 4)

Bravo

Poster for Below Deck Down Under featuring five smiling cast members

THE MISSION

Client challenge was to sustain and grow fan engagement for Below Deck Down Under across Season 4, building on prior seasons' social momentum for the Bravo franchise.

THE MOVE

Social content and engagement strategy sustained across the season from premiere to finale, aimed at driving video views and cross-platform tune-in.

THE WIN

  • 81M video views across social for the season, a 27% increase in video views
  • Season averaging 3.1M total cross-platform viewers after 35 days
  • On track to be the most-watched Below Deck franchise season in the last two years

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