THE MISSION

Reimagine financial wellness for Gen Z—positioning Intuit as a mindset-first partner in their money journey.

THE MOVE

We created Ease Intuit: a first-of-its-kind financial wellness retreat bringing together six rising micro-influencers navigating real financial milestones. Through therapeutic workshops led by a certified financial therapist and practical money sessions built for shareable storytelling, we made financial growth feel personal, aspirational, and culturally relevant while seamlessly integrating Intuit’s ecosystem (TurboTax, Credit Karma, QuickBooks, and Mailchimp) as connected tools for holistic prosperity.

THE WIN

Ease Intuit delivered entertainment-level engagement for financial content, driving 14.1M total views, 372K engagements, and a 3.58% engagement rate. Proving that authentic creator experiences can turn financial education into confident, content-worthy momentum.