What happens when a campaign gives people something worth singing about?
Today, we're excited to share the official music video for "Gotta Be Us (Be The People)," created with our client Be The People and produced by five-time Grammy-nominated producer Poo Bear.
It's a celebration of the people who are already rolling up their sleeves for their communities and an invitation for everyone else to do the same.
As our SVP of Paid Media, Sheryl Zhong, shared: "The best campaigns don't interrupt culture—they invite people into it. That's exactly what we're building."
That spirit carried through every part of this work.
As Anthony Howard, Contract Content & Engagement Manager, put it: "It's awesome to work on Be The People and help amplify ways anyone can take action in their community.
In a time where our digital timelines can feel incredibly overstimulating, Be The People's impact in our social landscape helps to make it clear that collective action can be a tool to make the world a better place. Some may call it 'hopescrolling,' but the ultimate goal: show real people making a real impact in their own way."
Huge congratulations to everyone who helped bring this to life. The world could always use another reminder that small actions add up. We hope this song gives a few more people a reason to take that first step.
📽️Check it out now here!
Featured Image: Be The People