There’s a part of your audience research happening 24/7 that you’re not paying for. Chances are your brand is leaving most of it untouched. It’s your comment section.
Sure, it's filled with reactions, questions, jokes, complaints, and occasional chaos. But in the right hands, it’s also a real-time look at how people think, what they care about, and where a brand has an opportunity to show up differently. Great community management goes a whole lot deeper than replying to comments.
Join our very own Ryan Joseph (Director of Content & Engagement), Moira Quinn (Sr. Content & Engagement Manager), Javi Moreno (Director of Content & Engagement), and Michaela Tritt (Sr. Content & Engagement Manager) to dive into what it actually takes to manage communities for major brands:
🔹How we tell the difference between internet noise & insights worth acting on
🔹What brands miss when they only look at social performance through dashboards
🔹How C&E teams decide when a brand should enter the conversation and when it shouldn't
🔹What really happens behind the scenes when the internet doesn't follow the content calendar
This is a candid look at the judgment calls, strategy, audience intelligence, and real-time decision-making happening behind the comments every day. Just because you have an established audience...doesn't mean you understand how to connect with them or know what to do with what they're telling you.
Some of the most valuable things your consumers will ever tell you won't show up in monthly reports. You just have to know what to listen for. That's what this panel is all about.