Let’s be real: the influencer space is chaotic. This is the stuff we usually only say in client debriefs...
Feeds are loud, budgets are tight, and trust is everything.
Pull up with Movement’s own Kimberly Shoval (SVP, Head of Influencer Marketing), Jillian (Perera) Gonzalez (Associate Director, Influencer Marketing), and Kemy Acacia (Group Account Director) as they break down what actually works in 2025:
- Why micro creators are outshining the big names
- How to keep partnerships honest and impactful
- Why niche audiences are winning and how to find them
- What makes a brand collab feel like a no-brainer, not a cringe cameo